EEDOR GOT A GLOW UP AND THE NUMBERS PROVED IT
Client
LONE CONE
Service
Creative Direction,
Strategy, & Execution
Year
2016- 2025
Eedor’s socks were selling, but the brand looked dated and cheap. Serif fonts, dull grays, and stock photos screamed commodity. Shoppers didn’t trust it, and conversion lagged. Leadership wasn’t convinced design mattered, but it was clear something had to change.
Strategy
I built a framework to modernize the brand and make it feel premium. We created sub-brands for men’s, women’s, and sports lines so each had its own identity without losing cohesion. Men’s leaned into bold navy for confidence, women’s got soft neutrals with pops of color, and sports went bright with performance green. Feature-driven copy replaced vague claims, making it obvious why the socks were worth buying.
My Role
I set the vision and built the foundation for the rebrand. I guided the Special Projects team through palettes, packaging, imagery, and storefront design, keeping the creative aligned with strategy. My job was to make sure the brand stopped looking like a commodity and started looking like an essential.
Results
The rebrand worked. Storefront conversion jumped four points in four months, key product sales surged, and shoppers responded with more trust and engagement. Leadership called it a turning point for Eedor, and the brand finally had an identity that matched its performance.
