LET'S
LET'S
LET'S
KICK IT
KICK IT
KICK IT
01 / About Me
01 / About Me
Hey! It's nice to meet you. I'm Kel.
Here's a little about me:
Hey! It's nice to meet you. I'm Kel.
Here's a little about me:
Hey! It's nice to meet you. I'm Kel.
Here's a little about me:
STRATEGY. BRANDING. DESIGN. LEADERSHIP. EXECUTION. MARKETING. DATA.
I GET STUFF DONE.
STRATEGY. BRANDING. DESIGN. LEADERSHIP. EXECUTION. MARKETING. DATA.
I GET STUFF DONE.
STRATEGY. BRANDING. DESIGN. LEADERSHIP. EXECUTION. MARKETING. DATA.
I GET STUFF DONE.
IT'S ME
IT'S ME
I live in Vermont. I drink too many maple lattes. I walk my dog, get lost in the woods, and then come back to make stuff people actually vibe with. Creating keeps me sane, so I keep doing it.
I live in Vermont. I drink too many maple lattes. I walk my dog, get lost in the woods, and then come back to make stuff people actually vibe with. Creating keeps me sane, so I keep doing it.
I live in Vermont. I drink too many maple lattes. I walk my dog, get lost in the woods, and then come back to make stuff people actually vibe with. Creating keeps me sane, so I keep doing it.
Things currently taking up space in my brain
Things currently taking up space in my brain
Things currently taking up space in my brain
CURRENT OBSESSIONS
CURRENT OBSESSIONS
CURRENT OBSESSIONS
02 / My Work
02 / My Work
Now that we've met
Now that we've met
Now that we've met
LET'S GET INTO THE GOOD STUFF
LET'S GET INTO THE GOOD STUFF
LET'S GET INTO THE GOOD STUFF
CREATING A BRAND FROM SAMPLES TO $5 MILLI+
CREATING A BRAND FROM SAMPLES TO $5 MILLI+
CREATING A BRAND FROM SAMPLES TO $5 MILLI+
CREATIVE MATTERS I TESTED HUNDREDS OF ASSETS TO PROVE IT
CREATIVE MATTERS I TESTED HUNDREDS OF ASSETS TO PROVE IT
CREATIVE MATTERS I TESTED HUNDREDS OF ASSETS TO PROVE IT
TAKING BACK OUR MARKET SHARE THROUGH A REBRAND
TAKING BACK OUR MARKET SHARE THROUGH A REBRAND
TAKING BACK OUR MARKET SHARE THROUGH A REBRAND
SKILLS
SKILLS
I shape the idea, build the plan, and make it happen. Creative that works, resonates, and doesn’t feel recycled.
DESIGN
I shape the idea, build the plan, and make it happen. Creative that works, resonates, and doesn’t feel recycled.
DESIGN
I shape the idea, build the plan, and make it happen. Creative that works, resonates, and doesn’t feel recycled.
DESIGN
Branding is more than a logo. It’s the story, look, and feel that make people know it’s you without seeing your name.
BRANDING
Branding is more than a logo. It’s the story, look, and feel that make people know it’s you without seeing your name.
BRANDING
Branding is more than a logo. It’s the story, look, and feel that make people know it’s you without seeing your name.
BRANDING
I create products that do their job and look good doing it. From concept to packaging, every detail matters.
PRODUCT
I create products that do their job and look good doing it. From concept to packaging, every detail matters.
PRODUCT
I create products that do their job and look good doing it. From concept to packaging, every detail matters.
PRODUCT
Mentorship isn’t a bonus skill. It’s part of showing up for people. I’ve guided teammates who now lead teams of their own.
MENTOR
Mentorship isn’t a bonus skill. It’s part of showing up for people. I’ve guided teammates who now lead teams of their own.
MENTOR
Mentorship isn’t a bonus skill. It’s part of showing up for people. I’ve guided teammates who now lead teams of their own.
MENTOR
03 / Experience
CURRENTLY WORKING IN VERMONT.
CURRENTLY WORKING IN VERMONT.
The Ambr Group
The Ambr Group
Creative Director
Creative Director
2023 — Present
2023 — Present
The Ambr Group
The Ambr Group
Lead Graphic Designer
Lead Graphic Designer
2023 — 2023
2023 — 2023
Suma Brands
Suma Brands
Senior Graphic Designer
Senior Graphic Designer
2022 — 2023
2022 — 2023
Ridgeline Insights
Ridgeline Insights
Content Manager/Creative Director
Content Manager/Creative Director
2018 — 2022
2018 — 2022